Company Overview

Reform & Whaley  is a turnkey Consultancy, Advisory, Training and Talent Acquisition firm, equipped with the experience and capabilities to help your business maximize its potential. Our services range from solving simple operational challenges to more complex company formations and top-down restructuring, all the while providing training and recruitment support to ensure continued efficiency and uninterrupted work flow.

Our Mantra: “Delivering Ambition”

 Middle East, Africa, Europe, Asia and The Americas

About Us

Our Vision

“To gain global recognition and establish a brand that is synonymous with delivering excellence and customer centricity.
We commit to ensuring that we delight our clients and constantly exceed their expectations. We will build long-term partnerships based upon these ethics, ideals and business methodology.
In essence, Reform & Whaley provides and delivers true and tangible “Value” to our clients. This is our greatest asset and the key enabler of our current and future success.
We are passionate about our clients businesses and assist them on the path to achieving their goals by DELIVERING AMBITION.”

Our Mission

Our mission is to become market leaders by relentlessly delighting our clients, anticipating their executive, strategic and operational needs and executing superior and outstanding services through investment in our people and facilities; to become experts in our field, forging partnership with the clients we work for and leveraging our unsurpassed knowledge of the global markets we operate within.

Our Values & Process

We listen actively and work in partnership with our clients to gain knowledge and insight into their business. After fully understanding their needs, we take on a collaborative approach to designing and implementing practical solutions based on industry best practice standards and recommendations to deliver optimal results.

Our Approach

We recognize that every client is different in terms of their culture; work ethos, challenges, issues, goal and desires, and therefore every one of our solutions are bespoke and crafted to suit the needs of the business and its industry in line with our 3 step approach.


Our journey begins with listening to our client’s needs, to understand where they are currently and where they want to go, prior to making any recommendations. At this stage we are also able to identify any obstacles or potential opportunities for the business to capitalize on.


Equipped with a better understanding of your business, we research and design suitable strategies that will lead the change. Furthermore, to introduce the proposed strategy, we develop a plan of action and engage tactics that will ensure smooth transition and buy-in.


Whether delivering a full fledged training solution or finding a new recruit, we leverage our knowledge and expertise to deliver results. Based on the initial needs assessment and agreed plan to action, we set the ball in motion to bring the strategy to life and complete the transformation.

Our Team

Getting our clients the results they deserve would not be possible without the unwavering dedication from our qualified team. We invest in our people and are advocates of their professional experience and integrity. All our staff are degree qualified, certified and adept in their respective areas of expertise.

Our Services


Training an effective team is both an art and a science. In order to develop and retain a set of skills, it is important to regularly flex our learning muscles.


Getting ahead, requires out of the box ideas. Together we help business reach their highest potential using revolutionary thinking, strategy and innovation.

Executive Search

You need qualified candidates with visionary ideas and a proven track record. We dedicate ourselves to finding the leaders that will grow with your business.


Finding candidates with an impressive CV is one thing, candidates that fit your business culture, is another. Enter R&W’s personalized approach.

Featured Clients

What they say about us...

  • “Reform & Whaley has put together Automotive Sales training workshop that shoots right to the heart of negotiation methods. The activities supports to re-enforce the skills taught in the course. It was very interesting and engaging. A must for any individual placed in a position of negotiating and would like to learn the cycle of selling.”

    Mr. Sherif Al Alem Marketing Director / KIA Motors
  • “Thanks to Reform & Whaley  who has delivered Sales and After Sales Consultancy and Training. They  provided real life experiences from various companies that they have worked with which I found to be beneficial in visualizing some of the cause and affect interactions of sellers and buyers. The Sales and Service team are currently putting the techniques learned into practice.”

    Mr. Bassem Victor Training Manager / Almulla & Behbehani Motors Co. W.L.L.

Industry Expertise


Looking for your next challenge?  Drop us a line with your CV and tell us what you’re interested in.


Read insights and useful tips from our highly experience team members.